Other3

MediaAlpha, Inc.

Total Value

$NaN

Filing Date

Oct 2, 2026

1 transactions

Trade Summary

On Oct 1, 2026, Sinanyan Tigran, See Remarks, reported $NaN of MediaAlpha, Inc. (MAX) across 1 transactions. The filing covers company securities and reflects balanced net activity of $NaN. Insider transactions are sourced from SEC Form 4 disclosures and should be reviewed alongside company fundamentals and the insider's broader trading history.

Insider Information

Name: Sinanyan Tigran
Role: See Remarks
Location: LOS ANGELES, CA

Filing Details

Filing Date: Oct 2, 2026
Transaction Date: Oct 1, 2026
Accession Number: 0001818383-26-000245
Form Type: 3

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Footnotes

(F1)Includes 230,726 unvested restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.
(F2)For 67,163 unvested RSUs, these will vest quarterly over the following twelve quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.
(F3)For 24,000 unvested RSUs, these will vest quarterly over the following four quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.
(F4)For 139,563 unvested RSUs, these will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Sinanyan Tigran

(Last)

(First)

(Middle)

C/O MEDIAALPHA, INC.

700 SOUTH FLOWER STREET, SUITE 640

(Street)

LOS ANGELES

90017

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
10/01/2026

3. Issuer Name and Ticker or Trading Symbol
MediaAlpha, Inc. [ MAX ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	See Remarks

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock	231,619⁽¹⁾⁽²⁾⁽³⁾⁽⁴⁾	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)

Explanation of Responses:

1. Includes 230,726 unvested restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.

2. For 67,163 unvested RSUs, these will vest quarterly over the following twelve quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

3. For 24,000 unvested RSUs, these will vest quarterly over the following four quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

4. For 139,563 unvested RSUs, these will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Remarks:

Mr. Sinanyan was appointed as Chief Financial Officer and Treasurer of the Company effective October 1, 2026. Exhibit 24 - Power of Attorney

	/s/ Jeffrey B. Coyne	10/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Form 3 as rendered by the SEC from accession 0001818383-26-000245.

MediaAlpha, Inc.

Trade Summary

Company Information

Insider Information

Filing Details

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Footnotes

SEC Form 3

SEC Filing

SEC Form 3