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Total Value
$186.9K
Net $186.9K sold
Filing Date
Jul 17, 2026
2 transactions
Sales
$186.9K
2 transactions
Trade Summary
On Jul 16, 2026 through Jul 17, 2026, Yeh Kuanling Amy, Chief Technology Officer, sold $186.9K of MediaAlpha, Inc. (MAX) across 2 transactions. The filing covers Class A Common Stock and reflects net selling of $186.9K. Reported prices ranged from $13.95 to $14.51. Insider transactions are sourced from SEC Form 4 disclosures and should be reviewed alongside company fundamentals and the insider's broader trading history.
Company Information
- Company Name
- MediaAlpha, Inc.
- Ticker Symbol
- MAX
- CIK
- 0001818383
Insider Information
- Name
- Yeh Kuanling Amy
- Role
- Chief Technology Officer
- Location
- LOS ANGELES, CA
Filing Details
- Filing Date
- Jul 17, 2026
- Transaction Date
- Jul 16, 2026
- Accession Number
- 0001818383-26-000190
- Form Type
- 4
- Net Trading Amount
- -$186.9K
Non-Derivative Transactions
| Date | Security | Shares | Price | Type | Value |
|---|---|---|---|---|---|
| Jul 16, 2026 | Class A Common Stock | 10,000 | $14.51 | Sale | $145.1K |
| Jul 17, 2026 | Class A Common Stock | 3,000 | $13.95 | Sale | $41.9K |
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Footnotes
- (F1)The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- (F2)Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.50 to $14.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.