Sell4

Goosehead Insurance, Inc.

GSHD

Total Value

$2.1M

Net $2.1M sold

Filing Date

Aug 21, 2026

8 transactions

Sales

$2.1M

8 transactions

Trade Summary

On Aug 19, 2026 through Aug 20, 2026, Jones Serena, 10% Owner, sold $2.1M of Goosehead Insurance, Inc. (GSHD) across 8 transactions. The filing covers Class B Common Stock and reflects net selling of $2.1M. Reported prices ranged from $67.71 to $70.00. Insider transactions are sourced from SEC Form 4 disclosures and should be reviewed alongside company fundamentals and the insider's broader trading history.

Price at the Time of the Trade

GSHD daily price with the insider's sale marked at $68.91.

Sold near the 6-month high · the stock trades 5% higher today.

Price data is delayed and provided for context only — not investment advice.

Insider Information

Name: Jones Serena
Role: 10% Owner
Location: WESTLAKE, TX

Filing Details

Filing Date: Aug 21, 2026
Transaction Date: Aug 19, 2026
Accession Number: 0001737783-26-000006
Form Type: 4
Net Trading Amount: -$2.1M

Non-Derivative Transactions

Date	Security	Shares	Price	Type	Value
Aug 19, 2026	Class B Common Stock	4,875	—	C	—
Aug 19, 2026	Class A Common Stock	4,875	—	C	—
Aug 19, 2026	Class A Common Stock	4,875	$67.71	Sale	$330.1K
Aug 19, 2026	Class B Common Stock	4,875	—	C	—
Aug 19, 2026	Class A Common Stock	4,875	—	C	—
Aug 19, 2026	Class A Common Stock	4,875	$67.71	Sale	$330.1K
Aug 20, 2026	Class B Common Stock	10,000	—	C	—
Aug 20, 2026	Class A Common Stock	10,000	—	C	—
Aug 20, 2026	Class A Common Stock	3,893	$68.75	Sale	$267.6K
Aug 20, 2026	Class A Common Stock	1,107	$69.87	Sale	$77.3K
Aug 20, 2026	Class A Common Stock	5,000	$70.00	Sale	$350.0K
Aug 20, 2026	Class B Common Stock	10,000	—	C	—
Aug 20, 2026	Class A Common Stock	10,000	—	C	—
Aug 20, 2026	Class A Common Stock	3,893	$68.75	Sale	$267.6K
Aug 20, 2026	Class A Common Stock	1,107	$69.87	Sale	$77.3K
Aug 20, 2026	Class A Common Stock	5,000	$70.00	Sale	$350.0K

Derivative Transactions

Date	Security	Shares	Exercise Price	Type	Value
Aug 19, 2026	GSHD derivative	4,875	—	C	—
Aug 19, 2026	GSHD derivative	4,875	—	C	—
Aug 20, 2026	GSHD derivative	10,000	—	C	—
Aug 20, 2026	GSHD derivative	10,000	—	C	—

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Footnotes

(F1)The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
(F2)The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
(F3)The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
(F4)Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
(F5)Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jones Serena

(Last)

(First)

(Middle)

C/O GOOSEHEAD INSURANCE, INC.

1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)

WESTLAKE

76262

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

Director	X	10% Owner
Officer (give title below)	X	Other (specify below)
		Member of 10% owner group

3. Date of Earliest Transaction (Month/Day/Year)
08/19/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class B Common Stock	08/19/2026		C		4,875	D	$0	362,822	D
Class A Common Stock	08/19/2026		C		4,875	A	$0	4,875	D
Class A Common Stock	08/19/2026		S		4,875	D	$67.71⁽¹⁾	0	D
Class B Common Stock	08/19/2026		C		4,875	D	$0	146,246	I	SLJ Dynasty Trust
Class A Common Stock	08/19/2026		C		4,875	A	$0	4,875	I	SLJ Dynasty Trust
Class A Common Stock	08/19/2026		S		4,875	D	$67.71⁽¹⁾	0	I	SLJ Dynasty Trust
Class B Common Stock	08/20/2026		C		10,000	D	$0	352,822	D
Class A Common Stock	08/20/2026		C		10,000	A	$0	10,000	D
Class A Common Stock	08/20/2026		S		3,893	D	$68.75⁽²⁾	6,107	D
Class A Common Stock	08/20/2026		S		1,107	D	$69.87⁽³⁾	5,000	D
Class A Common Stock	08/20/2026		S		5,000	D	$70	0	D
Class B Common Stock	08/20/2026		C		10,000	D	$0	136,246	I	SLJ Dynasty Trust
Class A Common Stock	08/20/2026		C		10,000	A	$0	10,000	I	SLJ Dynasty Trust
Class A Common Stock	08/20/2026		S		3,893	D	$68.75⁽²⁾	6,107	I	SLJ Dynasty Trust
Class A Common Stock	08/20/2026		S		1,107	D	$69.87⁽³⁾	5,000	I	SLJ Dynasty Trust
Class A Common Stock	08/20/2026		S		5,000	D	$70	0	I	SLJ Dynasty Trust
Class B Common Stock								9,787	I⁽⁴⁾	Emily Marie Jones Trust
Class B Common Stock								9,787	I⁽⁴⁾	Brendan Scot Jones Trust
Class B Common Stock								9,787	I⁽⁴⁾	Joshua Thomas Jones Trust
Class B Common Stock								9,788	I⁽⁴⁾	Benjamin Douglas Jones Trust
Class B Common Stock								9,788	I⁽⁴⁾	Alexandra Nicole Rogers Trust
Class B Common Stock								114,777	I⁽⁴⁾	SLJ 2025 Grantor Retained Annuity Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
LLC Units in Goosehead Financial, LLC	$0	08/19/2026		C			4,875	⁽⁵⁾	⁽⁵⁾	Class A Common Stock	4,875	$0	362,822	D
LLC Units in Goosehead Financial, LLC	$0	08/19/2026		C			4,875	⁽⁵⁾	⁽⁵⁾	Class A Common Stock	4,875	$0	146,246	I	SLJ Dynasty Trust
LLC Units in Goosehead Financial, LLC	$0	08/20/2026		C			10,000	⁽⁵⁾	⁽⁵⁾	Class A Common Stock	10,000	$0	352,822	D
LLC Units in Goosehead Financial, LLC	$0	08/20/2026		C			10,000	⁽⁵⁾	⁽⁵⁾	Class A Common Stock	10,000	$0	136,246	I	SLJ Dynasty Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	9,787		9,787	I⁽⁴⁾	Emily Marie Jones Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	9,787		9,787	I⁽⁴⁾	Brendan Scot Jones Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	9,787		9,787	I⁽⁴⁾	Joshua Thomas Jones Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	9,788		9,788	I⁽⁴⁾	Benjamin Douglas Jones Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	9,788		9,788	I⁽⁴⁾	Alexandra Nicole Rogers Trust
LLC Units in Goosehead Financial, LLC	$0							⁽⁵⁾	⁽⁵⁾	Class A Common Stock	114,777		114,777	I⁽⁴⁾	SLJ 2025 Grantor Retained Annuity Trust

1. Name and Address of Reporting Person^*

Jones Serena

(Last)

(First)

(Middle)

C/O GOOSEHEAD INSURANCE, INC.

1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)

WESTLAKE

76262

(City)

(State)

(Zip)

Relationship of Reporting Person(s) to Issuer

Director	X	10% Owner
Officer (give title below)	X	Other (specify below)
		Member of 10% owner group

1. Name and Address of Reporting Person^*

SLJ Dynasty Trust

(Last)

(First)

(Middle)

C/O GOOSEHEAD INSURANCE, INC.

1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)

WESTLAKE

76262

(City)

(State)

(Zip)

Relationship of Reporting Person(s) to Issuer

Director	X	10% Owner
Officer (give title below)	X	Other (specify below)
		Member of 10% owner group

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

4. Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.

5. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Remarks:

	/s/ Martin Thornthwaite, as Attorney-in-Fact for Serena Jones	08/21/2026
	/s/ Martin Thornthwaite, as Attorney-in-Fact for SLJ Dynasty Trust	08/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Form 4 as rendered by the SEC from accession 0001737783-26-000006.

Goosehead Insurance, Inc.

Trade Summary

Price at the Time of the Trade

Company Information

Insider Information

Filing Details

Non-Derivative Transactions

Derivative Transactions

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Footnotes

SEC Form 4

SEC Filing

SEC Form 4

Price at the Time of the Trade