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Sell4
Affirm Holdings, Inc.
AFRM
Total Value
$5.1M
Net $2.6M sold
Sales
$2.6M
4 transactions
Company Information
- Company Name
- Affirm Holdings, Inc.
- Ticker Symbol
- AFRM
- CIK
- 0001820953
Insider Information
- Name
- O'Hare Robert
- Role
- Chief Financial Officer
- Location
- SAN FRANCISCO, CA
Officer
Filing Details
- Filing Date
- Sep 3, 2025
- Transaction Date
- Sep 1, 2025
- Accession Number
- 0001628280-25-041590
- Form Type
- 4
- Net Trading Amount
- -$2.6M
Non-Derivative Transactions
| Date | Security | Shares | Price | Type | Value |
|---|---|---|---|---|---|
| Sep 1, 2025 | Class A Common Stock | 23,029 | — | Exercise | — |
| Sep 1, 2025 | Class A Common Stock | 11,697 | $88.46 | Tax Withholding | $1.0M |
| Sep 1, 2025 | Class A Common Stock | 11,988 | $44.06 | Exercise | $528.2K |
| Sep 2, 2025 | Class A Common Stock | 933 | $41.80 | Exercise | $39.0K |
| Sep 2, 2025 | Class A Common Stock | 2,837 | $17.19 | Exercise | $48.8K |
| Sep 2, 2025 | Class A Common Stock | 1,280 | $22.30 | Exercise | $28.5K |
| Sep 2, 2025 | Class A Common Stock | 2,427 | $23.35 | Exercise | $56.7K |
| Sep 2, 2025 | Class A Common Stock | 626 | $57.59 | Exercise | $36.1K |
| Sep 2, 2025 | Class A Common Stock | 12,190 | $82.24 | Sale | $1.0M |
| Sep 2, 2025 | Class A Common Stock | 8,582 | $83.27 | Sale | $714.6K |
| Sep 2, 2025 | Class A Common Stock | 6,700 | $84.09 | Sale | $563.4K |
| Sep 2, 2025 | Class A Common Stock | 3,951 | $85.28 | Sale | $336.9K |
Derivative Transactions
| Date | Security | Shares | Exercise Price | Type | Value |
|---|---|---|---|---|---|
| Sep 1, 2025 | Derivative | 1,496 | — | Exercise | — |
| Sep 1, 2025 | Derivative | 4,544 | — | Exercise | — |
| Sep 1, 2025 | Derivative | 2,102 | — | Exercise | — |
| Sep 1, 2025 | Derivative | 5,019 | — | Exercise | — |
| Sep 1, 2025 | Derivative | 8,511 | — | Exercise | — |
| Sep 1, 2025 | Derivative | 1,357 | — | Exercise | — |
| Sep 2, 2025 | Derivative | 11,988 | $44.06 | Exercise | $528.2K |
| Sep 2, 2025 | Derivative | 933 | $41.80 | Exercise | $39.0K |
| Sep 2, 2025 | Derivative | 2,837 | $17.19 | Exercise | $48.8K |
| Sep 2, 2025 | Derivative | 1,280 | $22.30 | Exercise | $28.5K |
| Sep 2, 2025 | Derivative | 2,427 | $23.35 | Exercise | $56.7K |
| Sep 2, 2025 | Derivative | 626 | $57.59 | Exercise | $36.1K |
Footnotes
- (F1)Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025.
- (F2)The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.
- (F3)Represents the weighted average sale price of the shares sold from $81.69 to $82.68 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- (F4)Represents the weighted average sale price of the shares sold from $82.73 to $83.72 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- (F5)Represents the weighted average sale price of the shares sold from $83.73 to $84.70 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- (F6)Represents the weighted average sale price of the shares sold from $84.75 to $85.50 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- (F7)Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
- (F8)With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from April 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
- (F9)With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from August 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
- (F10)With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
- (F11)The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
- (F12)The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
- (F13)RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
- (F14)The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
- (F15)The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
- (F16)The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
- (F17)The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
- (F18)The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
- (F19)The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.